Strategy / Digital
- Creative direction: Anyhow
- Art direction: Yuko Kondo/Anyhow
- Design: Yuko Kondo/Anyhow
Anyhow established a brand strategy for launching the new athleisure brand PHVLO by London-based fashion designer Johanna Ho, and created the brand application and website. PHYLO’s concept for women living their own lives actively 25 hours a day is expressed through colourful graphics representing time and activity. With dynamically changing graphics depending on the location, we express the brand attitude supporting a positive lifestyle anytime, anywhere.