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Category | Print / Web
  • Illustrator: Yuko Kondo / Land ahoy design Ltd
  • Agency: デキスギ D.K.S.G
This is a Converse Japan campaign for basketball shoes M001 and R001. We started in 2009 and it is ongoing. I developed 5 characters making up a teenage highschool basketball team. Each kid in the team has certain characteristics reflected in the drawings. The team is used on the website and on posters and billboards.